Magis

Magis

 

Magis is the brand that has given a novel twist to domestic design, building its identity on incorporating leading edge technology into mass production.

Founded in 1976 in the bustling north eastern corner of Italy by a newcomer to the furniture business, Eugenio Perazza, Magis is today a giant international design laboratory that constantly puts itself to the test, seeking technological sophistication.

Magis seizes the day. It embraces the creativity of leading global designers (Jasper Morrison, Konstantin Grcic, Ron Arad, the Bouroullecs, Pierre Paulin, and many others) and channels it towards objects perched on the cutting edge.

In 2004 Magis also launched a new collection of objects and furniture for children between two and six years old, called Me Too Collection. It’s not a scale reduction of the adult world. It’s more of an intermediate station, emotive equipment that stimulates the little ones’ perceptions and helps them to take stock of what the adult dimension will be like. It’s a token of love and an intelligent welcome to the smiles of tomorrow. Me Too: I’m here too and I deserve my place among everything else. Behind it all is an idea born from Eugenio Perazza’s impassioned curiosity, and also from careful research. Because you can play with children, but you can’t fool them. A project needs its rules too, and Me Too’s were dictated by the experience of pedagogue Edward Melhuish, the Londoner who participated from the start in the definition of the themes and who subsequently evaluated each proposal, approving only those that carried positive and educational values. Recently, Magis has been awarded with Compasso d’ Oro ADI for a product belonging to the Me Too Collection, Trioli (design Eero Aarnio).

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